Ruso Property started with one apartment and a simple belief: landlords shouldn't have to choose between good returns and a quiet life.
Our story
After years of managing our own rentals - and watching agents take a fee for very little - we built the operation we wished existed. Professional photography, real pricing strategy, guest vetting that actually declines the wrong bookings, and reporting that tells you exactly where every pound went.
Today we look after a curated portfolio across Chester, Manchester, Liverpool and the wider North West. We stay deliberately small so every property gets a named account manager who knows it personally.
Who we'd love to work with
We're not for everyone, and we don't pretend to be. But if you recognise yourself in any of the four below, there's a very good chance we can make your property work considerably harder than it is today.
Landlords tired of the tenancy treadmill
If you're a landlord, you already know the story. Rent is fixed for twelve months while your mortgage, insurance and service charge quietly climb. The tenancy agreement runs to twenty pages, the compliance list gets longer every April, and the legal balance keeps shifting further in the tenant's favour - harder to regain possession, harder to review rent, and far harder to plan around.
Short letting flips that. You keep access to your own property, you're never locked into a fixed rent for a year, and pricing moves with real demand instead of a number you agreed last spring. No arrears, no deposit disputes, no awkward inspections. We handle the guests, the cleans, the linen, the maintenance and the platforms - you get a monthly statement and a payment that usually lands 2-3x higher than the equivalent tenancy.
Investors buying at scale
A natural fit for us are investors who can move quickly on stock - a block of apartments, a portfolio purchase, a conversion coming to completion - but have no interest in becoming an operator. Sourcing furniture packs, styling and photographing every unit, building listings across Airbnb, Booking.com and Vrbo, then answering guest messages at eleven at night: that's a full-time business, not a passive investment.
We'll take a property from bare shell to live and earning, and run it properly from there. Furnishing and fit-out specified for durability and reviews, professional photography, listings launched across every major platform, dynamic pricing reviewed weekly, and one consolidated report per property so you can see performance across the portfolio at a glance. You buy well; we make it perform.
Professionals heading abroad
The people we tend to work best with are in their late twenties and thirties - often those who've worked hard for their first home and then landed an opportunity abroad: a two-year contract in Dubai, a secondment to Singapore, a gap year that turned into something bigger. The instinct is to sell. Almost always, that's the expensive option: you crystallise the costs, lose the mortgage rate and give up an appreciating asset you'd struggle to buy back.
The alternative is simple. Leave it with us. We manage everything remotely - guests, cleaning, compliance, maintenance, pricing - and pay you an above-average monthly income while you're away. Nothing to do from the other side of the world, and when you fly home for Christmas or a wedding, we block the calendar and you stay in your own place. Familiar bed, no hotel, asset intact.
Second-home owners topping up retirement
If you've got a second home - the cottage in North Wales, the apartment you bought for the grandchildren, the place you retired to and then didn't quite move into - it's probably empty for most of the year while still costing you money. Used well, that property can add a meaningful, reliable monthly figure to your retirement income.
We run it as a proper hospitality operation for the weeks you're not there, and hand it straight back for the weeks you are. You tell us which dates you want, we protect them, and we fill the rest at the best achievable rate. Everything else - bookings, guest vetting, changeovers, linen, gardeners, boiler services, safety certificates - sits with us. You get the income and the holiday home, without the second job.
What we stand for
Transparent by default
One fee, no VAT, no hidden markups on cleaning or maintenance.
